Quatro Estrelas Emporium migrates to VTEX platform

3 minutes reading
FOLLOW OUR BLOG

Enter your email in the field below to receive exclusive content about e-commerce and digital marketing

Revenue increased by 60% after redesign of the company's virtual store

Four Star Emporium now uses VTEX platform
Four Star Emporium now uses VTEX platform

Four Stars Emporium is now another VTEX customer.

The food company migrated to the Brazilian cloud commerce platform recently.

In addition, your shop underwent a redesign process.

Indeed, the entire site migration and redesign project was coordinated and carried out by the e-Plus agency, which is e-commerce specialist.

Access and also read the post “What is VTEX".


HOW THE REDESIGN OF THE EMPÓRIO FOUR STARS VIRTUAL STORE WAS DONE

The redesign of this virtual store took into account the creation of:

  • Pages organized by product departments
  • Search system for products by food styles (vegan, low carb, organic, etc.)
  • Search system for the audience's favorite categories
  • Nutritional table on each product page
  • Pages organized by product brands
  • Quantity selector integrated with product ad

In this way, consumers can choose the products they want with much more practicality.

Online store home page before page fold
Online store home page before page fold

Therefore, with this new structure, the emporium's administrators expanded the possibilities of advertisements and other types of advertising campaigns. Digital marketing.

This certainly contributes to the increase in sales and revenue of the company.


NEW LAYOUT RESULTS

The new layout of the emporium's e-commerce site is already giving positive results for the company.

Product ads have built-in quantity selector
Product ads have built-in quantity selector

Since its implementation, results such as:

  • 15% conversion rate growth
  • 60% increase in store revenue

Finally, it is worth remembering that the Empório Quatro Estrelas virtual store is responsive.

In this way, it fully adapts to the different sizes and screen formats of desktop computers, notebooks, tablets and smartphones, thereby improving the shopping experience and increasing customer base.


ABOUT THE FOUR STAR EMPORIO

Founded in 1990, Empório Quatro Estrelas is a national reference company in the sale of natural and whole foods, such as seasonings, spices and products for people intolerant to lactose and gluten.

Four Stars Emporium is an e-commerce of natural and whole foods
Four Stars Emporium is an e-commerce of natural and whole foods

ABOUT VTEX

VTEX is a Brazilian multinational company of cloud commerce. It was created in 1999 by entrepreneurs Mariano Gomide and Geraldo Thomaz. Its e-commerce platform is recognized worldwide as one of the best on the market.


ABOUT THE E-PLUS AGENCY

The e-Plus agency is a company specialized in creating and migrating virtual stores. It was founded in 2013. Since then it has produced more than 300 e-commerce sites for national and international companies.