Can you imagine consumers finding your online store's products quickly and intuitively? Imagine them doing it simply by pointing their camera at an image and boom, immediately seeing your sales pages in the SERPs ? Yes, my friend and reader, that's how Google Lens works.
An innovative tool, Google Lens is an application that uses computer vision to interpret the environment. It can identify images in the real world and, in this way, discover and present similar images available on the web to the user . In your e-commerce business, this can be a very interesting way to help consumers find your products. Learn more below!
HOW DOES GOOGLE LENS WORK?
Incredibly practical, the Google Lens app can quickly identify an image from the gallery or from the camera on your phone. It analyzes the image and then recognizes the objects and text in the scene.
With this superpower, Google Lens can perform the following feats:
- Distinguish objects in the image such as animals, plants and even products;
- Extract text from an image;
- Translate texts from signs, menus and documents;
- Photograph math problems and provide solutions;
- Read barcodes and QR codes;
- Find products similar to the one in the image and compare prices.
In short, Google Lens is a useful tool for e-commerce businesses like yours. By performing visual product searches, it can help consumers find your products and thus increase your online sales . Therefore, it's important to optimize your online store to take advantage of this type of search. Keep reading!
GOOGLE LENS STATISTICS
It seems that online marketers haven't yet realized the power of Google Lens. To give you an idea, according to data cited by Brendon Kraham, Google's vice president of search and commerce for global advertising solutions, the app processes no less than 20 billion visual searches every month.
In other words, we're talking about approximately 240 billion visual searches per year. According to Kraham, among the various types of online searches , which include those performed by text, selection, and voice, visual search is the fastest growing. Furthermore, according to Kraham, young people between the ages of 18 and 24 are the most engaged with Google Lens.
In light of this, you, the merchant, need to take action to try to attract this audience to your online store. And there are many things you can do about this. Below, we present some proposals that you can apply from now on. Check them out!
HARNESSING THE POTENTIAL OF GOOGLE LENS IN E-COMMERCE
To take advantage of the potential of Google Lens in your online store, you need to optimize your product images to ensure they appear in the app's visual searches. For example, try applying the following SEO actions:
- Name image files descriptively, using relevant keywords;
- Fill in the Tags de alt text images with relevant keywords;
- Use the most suitable image formats such as JPEG and PNG;
- Size your images appropriately so they can load quickly;
- Send Sitemaps to Google Search Console as this will help Google index the images.
Additionally, it is extremely important to include relevant keywords in the titles, subtitles and descriptions of your product pages. Try to place the image at the top of the page. And make sure that the images are responsive.
USEFULNESS FOR E-COMMERCE
By optimizing your online store's images for Google Lens, you improve your customers' experience, but that's not all. This process can also increase organic traffic, driving more internet users to your sales pages.
- As soon as you can, read also: “E-commerce in the world: Brazil has 811 thousand online stores; USA has more than 13 million"
Think about it, there are many search options on Google, and in this scenario, visual search has its value. It is growing, especially now that digital native generations are entering adulthood. So don't waste the potential of Google Lens for the good of your e-commerce!
