After migrating to the VTEX platform, Miess, a virtual sex shop and intimate fashion store, achieved impressive sales figures.
About Miess:
A virtual store on the sexshop market created to sell high quality erotic products at competitive prices.
“Certainly, one of our greatest missions is to bring men and women more pleasure in sex, greater self-knowledge about their own bodies and their sexuality.” Romulo Correia, Founder of Miess.
Target Audience:
Consumers who seek more pleasure in sex, greater self-knowledge about their own body and sexuality.
Medium and long term objective:
To be a reference in the sex shop market in Brazil.
Values:
Modernity
Ideal
Excellence
Success
Satisfaction
Aspects such as creativity and transparency express the company's behavior based on what it is and what it believes. Thus, the new brand was developed and inspired by these values, beliefs and vision.
The context:
Before becoming VTEX, Miess faced stagnation and numerous limitations in the technology used.
The problem had already been identified and, when the old platform informed that it was in the process of closing its activities in Brazil, this became even clearer.
Project objectives:
Improve the checkout experience, work better on SEO strategies and, above all, rely on a platform that has continuous technology evolution.
Expectations:
It was expected to maintain the layout previously created by the e-Plus Agency on the old platform, which brought significant improvements in the user experience, increased organic visits and the consequent increase in revenue.
The differentials for choosing VTEX were the Saas model, which guarantees continuous evolution, Smartcheckout, freedom of layout creation (CMS), platform extensibility, infrastructure and security.
The project:
The layout was maintained with minor improvements and a complete migration to the VTEX platform was carried out.
A strategy was designed among the teams so that the deadline, which was a great challenge, was met with excellence.
The old platform could go offline at any moment. The objective was to launch the new one within 30 days. The work started in March 2020 and, in exactly 1 month, the store was launched with the same layout, a coding structure following Google's best practices for SEO and an evolution contract was immediately activated with the e-Plus Agency so that the store was always up-to-date and ahead of competitors.
Key Factors:
“When we decided to migrate to VTEX, we started the process of looking for a partner, we had already carried out a project with the e-Plus Agency and it was great. We had no doubts in the process of choosing and who would do the implementation.
We were all tense by the situation of the old platform that could go down at any moment. We had an exceptional delivery time with the e-Plus Agency of 30 days and it was met brilliantly.
The basis of our relationship is transparency and communication: Was there a problem?
1- Evidence, 2- Deadline, 3- Solution.
It works great! We help each other a lot and our projects and processes are flowing very well. When I share our results with the agency, we have a great sense of gratitude and the conviction that this is just the beginning of our journey.”
Romulo Correia, Founder of Miess.
Results Achieved:
- Order Record: 5000 orders in a single day.
- Organic Visits: 134% of growth
- Invoicing: 205% of growth
- Migration time: 30 days.
“I remember calling Tiago: The current platform is about to fall at any moment, he replied: Romulo, don't worry, your store can't and won't be out.
Security and partnership is everything we seek and at the e-Plus Agency we find it”.
Romulo Correia, Founder of Miess.
